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How 3,046 Offensive Coordinators Are Building High-Powered Offenses in Just 3 Weeks Without Scrapping Their Current System
How 3,046 Offensive Coordinators Are Building High-Powered Offenses in Just 3 Weeks Without Scrapping Their Current System
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The Story Behind The System
I still have the stat sheets from that season buried somewhere in a folder I don't open.
0 and 14. My first professional season as a QB & OC in Europe.
Not 2 and 12. Not a decent start that fell apart. Zero wins. Fourteen losses.
That type of record that doesn't leave room for excuses — even the ones that are actually true.
And I had real ones. We were undersized. Understaffed. We even had to forfeit a game because we didn’t have enough players.
There were games I knew going in that the other team was just flat-out better than us at every position on the field.
But when the season ended, there was still one thing that I couldn’t let go.
The entire season I was busy solving problems. I was fire-fighting rather than building something.
And the ‘fires’ I was putting out didn’t really have much of a connection to the bigger picture of what I wanted to accomplish.
I realized I didn’t have a systematic approach to what I was doing.
I was running around like a chicken with its head cut off. And I was supposed to be leading my offense.
That’s not what leaders do.
When that really sunk in, it felt worse than looking up at the scoreboard after every game.
I knew this was 100% in my control. I was embarrassed. I felt like a complete failure at everything..
I didn’t even want to go back home to visit my family and explain myself.
When I got back to my apartment, I sat at my desk for a long time. Not dramatic. Just... processing.
Trying to figure out if I was really cut out for this at all, or if this was just a mistake to think that coaching was for me.
Maybe I should just go back home and get a regular job.
But I wasn't ready to quit. I also knew I couldn't keep doing what I was doing either.
So I made a decision that changed everything.
6 Months later...
I gave myself a choice after that 0-14 season.
I could spend the offseason finding reasons it wasn't my fault — and honestly, some of them were legitimate.
Or I could spend it figuring out what championship coaches actually do, and why it produces different results than what I was doing.
I chose the second one.
And then I went obsessively all-in on it.
I spent a 6 months on that 1 topic. I wasn’t watching film to steal plays. I was studying how winning coaches think. How they communicate. How they structure their practice week. What they prioritize when everything is on fire and time is short.
I read everything. I dissected the words elite coaches were saying. I had conversations with anyone who'd talk to me.
I was looking for the pattern underneath the pattern — not only what they were doing, but why it was working.
And somewhere in the middle of all that, something started to click.
The coaches who consistently won weren't necessarily the ones with the best playbook.
They weren't always the ones with the most talent either.
What they had was a way of organizing everything — their week, their communication, their decision-making — so that it produced predictable results even when things went sideways.
They weren't reacting. They were operating a system that was designed with intent.
That sounds simple when I say it now. It did not feel simple at the time.
I had notebooks everywhere. Checklists. Cross-referenced. An absolute mess that somehow made complete sense to me in the middle of it.
Eventually I stopped taking notes and started building.
I took everything I'd been studying and organized it into something I could actually implement.
It was a system with different sub-systems. Each was connected. There were feedback loops. Problems were proactively planned for. Processes were optimized.
It was far from perfect. But it was 10x better than what I was doing.
Then, I pleaded my case and somehow got a chance to come back for another season.
People don’t get 3rd chances, so this was my last attempt. If I failed again, that was it. I was done in this profession.
Here goes nothing…
The next 11 years, everything changed. Here's what happened…
✅Averaged 30 PPG for the last 132 games
✅5 Championships reached
✅Various passing / total offense / efficiency league records set
✅5x ending with #1 total offense
Same coach. Same general Football IQ. Same resources. Same talent level. The only thing that changed was the system behind everything.
That's the part that still gets me.
I didn't suddenly become a genius. In terms of Football knowledge, I consider myself average for a coach at my level.
I didn’t get more stud athletes. In fact, we almost always had one of the lowest budgets in our league. We regularly won games where the opponent had 13 paid players compared to our 4-5.
The difference?
I simply started treating my offense like a system.
Game planning, play calling, player development, my own personal coaching development, the off season process, team culture, playbook design….
Each of these sub-systems plays a massive role in a team's success and all connect to create 1 complete offensive system.
If you can improve how you gameplan & relay that information, it directly impacts the Football IQ of your players (player development) and how well you will win the situational battle in the game (play calling).
This also directly affects your team culture, making you more detail oriented and data driven, creating more buy in from the players. That spills over to the off-season process in the weight room and so on…It’s an upward spiral.
But most coaches - and I was one of them - are focused on the wrong things.
They are too busy working IN the offense and never get around to working ON the offense.
Optimizing these systems and sub-systems are working ON the offense.
And if you’re not focused on improving your systems, success becomes highly dependent on you having the best players in the league every year. But as soon as that athlete goes away, so do the results.
The teams that are perennial powerhouses in their leagues are systems based. The teams who have 1-2 good years are not.
This is why I built the 21 Day OC.
Not to give coaches a new playbook. Not to teach them my system and tell them to copy it. But to give them the process to build their own — one that fits their team, their players, and their actual situation.
Because what I figured out in that awful 0-14 season is that the system is the cheat code.
Nothing else is as important.
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DISCLAIMER: The results showed from the 21 Day OC are my personal results and from previous or existing clients. I'm not implying you'll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. I use these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. If you’re not willing to accept that, please DO NOT PURCHASE The 21 Day OC Program.